Today’s youngsters don’t mind spending a fortune to look their best on their D Day. We explore the trend
Looks like it’s the marriage season again – marriage halls are booked, florists have their calendars full, card makers are working overtime to meet the growing demand. Every third person you meet is either getting engaged or married. However, the whole affair of planning a wedding is one helluva task!
Designers are being roped in to customize clothes for the bride and the groom, wedding planners are engaged to make sure everything is in order, beauticians and a host of other teams are put together a wedding that resembles a movie scene. Only thing that remains unchanged are the marriage rituals. Vincy Francis, who recently got married, says, “I had friends running around for the floral arrangements, while my family made sure the traditional ceremonies were not missed. I wanted to have the best of both – a perfect mix of traditional wedding with a modern touch. This way, I would have no regrets later.We had to do a lot of coaxing, but managed it successfully.”
The cliche “organize a wedding and you have achieved everything in life’ holds true even now. Extensive shopping – be it jewellery, clothes, accessories and the like -everything is done in the metros as they have a lot of options to offer. Sujitha Subramaniam, who is tying the knot in a month’s time, says, “I had a lot of shopping to do, but I managed to finish it in a span of two weeks and I am almost ready. We bought saris and jewellery from Chennai. Best thing was there was so much variety on offer and we could also bargain.
Designer suits were all priced at affordable rates though it was a metropolitan city, the art is in knowing where to shop.” From inviting guests and following protocol to a tee, everything has changed with times, says Roopa Sangeetha, an software professional who claims she spent a fortune on beauty packages. Looking fabulous on the D-day is something that has been in vogue since time immemorial, but what has changed is the money that goes into the billion dollar industry. While there are special bridal packages, men too spend a bomb on beautifying themselves. With the bride, groom and their families wanting to look their best on the special day, prices have skyrocketed. “My mother wanted one of my relatives to do the dressing up and makeup for me. However, since it’s a one-time affair, I hired professionals as a image makeover will work as a good morale booster. I also went for a lot of mock makeup sessions to get the perfect look on the D-day.”
Meanwhile, the men too have become a conscious lot and don’t mind spending hefty amounts to look their best on the Wedding day. They invest on grooming themselves.
“My friend used to be lousy at dressing, he cared a damn about his clothes or his looks. But his girl made sure he was also decked up to match her. It is actually good to be conscious of your looks once in a while and especially so on your wedding day. Money of course matters, but what matters in the end is how good you looked and how memorable it was for you.” tells, Sam Raj an engineering professional.