AURORA, IL, May 04, 2012 (MARKETWIRE via COMTEX) –
BERNINA of America, the world’s premier manufacturer of sewing,
embroidery and quilting machines, is pleased to announce Erin W. from
Appleton, Wis. as the winner of the first WeAllSew Challenge for her
upcycled wedding dress. Erin W. received a $1,000 BERNINA gift card
and has contributed a feature post about her other upcycled projects
on the WeAllSew blog, located at

http://weallsew.com/2012/04/28/wedding-dress-upcycle-challenge-winner/ .

The theme of the first WeAllSew Challenge was a wedding dress
makeover where participants were asked to upcycle a wedding gown or
bridesmaid dress into something new. Erin W.’s entry, titled,
“Beatnik Chic!” included a vintage wedding gown that was turned into
a modern-style dress featuring a stitched rosette and a brocade trim.
Challenge entries were judged by a panel of BERNINA experts based on
three criteria, including the number of votes each project received
on Facebook, the project description, and the finished project.

BERNINA recently announced the theme of its second WeAllSew
Challenge, “Make Yourself at Home,” where participants are asked to
upcycle any item, such as old bedding or tattered drapes, into
reinvented home decor. Those who would like to participate in the
second WeAllSew Challenge can enter by visiting BERNINA of America’s
Facebook page,
www.facebook.com/berninausa , where they’ll find full
instructions and rules. A photo of the finished project along with a
brief description must be uploaded between Thursday, May 3 and
Monday, May 21.

The WeAllSew blog is designed for sewing enthusiasts of all ages to
share a love of sewing through ideas, projects, patterns and tips,
and inspire a whole new group of sewers. Combining the best of
BERNINA of America’s blog and its Sewing Republic Web site,
WeAllSew.com offers a place for sewers, embroiderers and quilters to
connect with blog contributors and sewing experts. Readers will also
find tutorials, easy step-by-step instructions, new product
information and inspirational ideas, including ways to help those in
need.

About BERNINA
Founded in Switzerland more than 100 years ago,
BERNINA is the world’s premier manufacturer with a proven reputation
for offering state-of-the-art sewing and embroidery systems, sergers
and embroidery software. BERNINA’s leadership is marked by an
impressive number of industry leaders, influencers and artisans who
chose to partner with the company. BERNINA products are sold in the
United States through a network of approximately 450 fully trained
independent dealerships. In 2008, the company introduced the
revolutionary BERNINA 830, a machine designed to change the home
sewing industry. To learn more and to find a dealer, visit

www.berninausa.com or call (630)978-2500.

        
        Media Contacts for BERNINA of America, Inc.:
        Christina Bereta
        (312)780-7218
        Email Contact
        
        Ryan Nangle
        (312)780-7210
        Email Contact
        
        
        

SOURCE: BERNINA of America

http://www2.marketwire.com/mw/emailprcntct?id=9184EA30ADA61BB1


http://www2.marketwire.com/mw/emailprcntct?id=AB09D16435242146

Copyright 2012 Marketwire, Inc., All rights reserved.